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Brad has extensive experience in the adventure tourism industry. He is currently chair of the Adventure Tourism Coalition, an organization that that includes 19, diverse, province-wide adventure tourism sectors. Brad was born in Invermere, BC. His father was a horse packer ensuring that his exposure to the adventure tourism industry started an early age.

 

Brad is the Executive Director of the Backcountry Lodges of BC Association, a position he has held for 11 years. As well as working with all levels of government, this position includes oversight of the BLBCA marketing program and coordination with other industry associations and regulatory agencies.

 

Brad spent 5 years as a faculty member in the Faculty of Adventure, Culinary and Tourism at Thompson Rivers University. He owned, operated and guided ski guests at Golden Alpine Holidays, a group of 3 backcountry Lodges for over 25 years. Brad managed the Alpine Club of Canada’s General Mountaineering Camp from 1985 – 2008. He owns and operates Colwest Alpine Adventures, offering mountaineering camps in remote settings, avalanche skills training and ski touring/mountaineering adventures.

 

Brad has served on numerous boards and committees for years, currently sitting on the Minister of Tourism’s Engagement Council, and the Ministry of Forestry, Natural Resource Operation and Rural Development’s Forest and Range Practices Advisory Council. Previously he served on the BOD’s of TIABC, the CAA, the WTABC amongst others. He has worked with government on many initiatives, including the Joint Steering Committee, the Joint Advisory Group (ORV legislation), Tourism 2020 Strategy, the Natural Resource Road committee and DBC’s Experiences BC program.

 

Brad is keenly interested in the “supply” side of tourism, particularly adventure tourism. It is critical that we increase awareness of the socio-economic value that tourism currently provides and can increasingly provide to rural BC. Policy, infrastructure, destination development, a supportive regulatory framework and access are all very important in helping our industry grow.

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